A lunchtime announcement in a school often floats above the consciousness of its intended audience. The noise of the playground, conversations among teachers across their often busy lunch break, all diminish the impact of the message. The words become wallpaper. As I sat in a school staff-room on one of my visits, the following announcement was shared over the speakers. ‘If anyone has seen Ruby Delfonzo’s lunch could they bring it to the office please. The lunchbox is bright red with green tipped corners and a bright green handle.’ I grinned as I listened to this brief announcement. For me, it was brimming with potential. It was gold. My mind whirred into action. What a great name, I thought. Ruby Delfonzo sounds like a character in a novel. Distinctive, unforgettable. It's such a strong name. The lunchbox description built a strong visual image. And clearly this was no ordinary lunchbox with its contrasting colours. Probably hard to lose… RUBY DELFONZO’S LUNCHB...